Market Analysis and Strategy

Our market analysis provide our customers with an important basis for decision-making in terms of their particular market penetration strategy – on a national and international level. PM&P’s core competences include a systematic preparation of relevant market information.

PM&P supports its clients in assessing the market situation of their target markets. This enables customers to make strategic decisions; e.g. with regard to possible market entry scenarios and market development, planned business acquisitions, identifying new application areas, strategic realignment or the decision-making to start a business.


The consideration and examination of important market factors such as market volume, market potential and the competitive situation of a market allow our clients a sound assessment of the respective market structure. Utilizing vast experience, PM&P is in a position to develop individually customized market optimization and entry strategies to implement the successful positioning of our clients.

Our proceeding:

  • Defining and describing the target market
  • Recording of the competitive environment and market characteristics
  • Evaluation of the demand of potentiel clients
  • Conclusion and strategy recommendation


Have a look at the statements of some of our satisfied clients.



PM&P Reference ALSTOM We received very professional support from PM&P in conducting market analyses...
 Siegfried Steininger, General Manager Business Development, Dornier Consulting GmbH


PM & Partner Marketing Consulting GmbH (PM&P)

Lyoner Straße 34
60528 Frankfurt/Main

Phone: +49 69 66 80 77-0
Fax: +49 69 66 80 77-99


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