References
Contact
Phone: +49 69 66 80 77-0
Fax: +49 69 66 80 77-99
Ad-hoc Research
Although PM&P’s service offer includes syndicated research, the majority of our work is custom-designed single-client ad-hoc market research, and our philosophy is to maintain a highly individual approach to each client and project.
Service Portfolio
Most of PM&P's clients are large multi-national corporations and industry leaders in their field, typically using PM&P to support Business Development, Product Development, Strategic Planning, Marketing & Communication, Market Assessment, or in-house Market Research.
Specifically, PM&P gets involved with New Product Development and Positioning assignments. Services offered in this area include the following:
• General market analysis and business intelligence
• Identification and assessment of market opportunities
• Identification of potential customers
• Product concept and design testing along the product development process
• Segmentation, positioning, and branding studies to support Marketing & Communication
Other types of market research assignments that PM&P gets frequently involved with include:
• Customer satisfaction surveys
• Corporate, brand, and product image studies
• Usage & attitude studies
Being part of a consultancy group, PM&P has also a wealth of experience with assignments involving high-level counseling, e.g.:
• General strategic consultancy
• Identification and assessment of distribution partners and M&A candidates
Methods Applied
PM&P is a full-service research agency offering quantitative and qualitative research techniques, ranging from small-scale depth interviewing to large-scale survey work.
Examples of qualitative work include focus groups, workshops, and round-table discussions typically held in dedicated research venues for clients to observe the discussion life from behind a one-way mirror.
Quantitative methods include telephone and postal data collection, as well as online surveys. Fieldwork in Germany is carried out by our own interviewers; in other countries we use local resources accessible to us through our affiliation with GLOBAL MARKET RESEARCH.
Project Examples
Click here to access a list of recent ad-hoc project examples that illustrate the scope of our work.