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IVD Market Monitor


IVD Market MonitorThe IVD MARKET MONITOR is a bi-annual audit of the German laboratory market to provide the diagnostics industry with accurate unit data on the tests performed for In-Vitro Diagnosis, and on the instrumentation used to run these tests.


The IVD MARKET MONITOR is a unique source of market, business, and competitor intelligence, and a powerful tool for tracking, segmentation, positioning, and planning purposes. IVD MARKET MONITOR users are corporate market researchers, sales and marketing managers, strategic planners, and business development managers from the IVD industry with a need for first-hand market information.

Market Coverage

The IVD MARKET MONITOR covers more than 200 different analytes and 13 different instrument categories in the fields of routine and special chemistry; immunoassay, infectious diseases, and nucleic acid testing; hematology and coagulation testing.

In detail, the test categories covered include Substrates, Enzymes, and Electrolytes; Cardiac and Tumor Markers; Thyroid, Pregnancy, and Fertility tests; TDMs, Drugs of Abuse, and Plasma Proteins; Allergy, Diabetes, Anemia, Rheumatoid and Inflammation tests; Hepatitis, HIV, TORCH, and other Infectious Diseases tests; Nucleic Acid Tests for Infectious Diseases and Genetic Disorders; Hematology and Coagulation tests.

The instrument categories covered include general chemistry platforms, glucose analyzers, GHB analyzers, urine analyzers, and other dedicated chemistry analyzers; manual photometers and flame photometers; dedicated plasma protein and immunoassay analyzers; RIA systems; NAT/PCR systems; cell counters, flow cytometers, and coagulation systems.

Data Collection

Data are collected from a representative panel of more than 500 hospital and private non-hospital laboratories that report the following data:
•  Laboratory demographics (type of lab, daily sample volume, total tests per year, etc.)
•  Installed base of instruments, date of acquisition, daily instrument throughput, etc.
•  Tests performed on-site, test volume per analyte and year, test method / instrument platform, and reagent vendor used for running these tests

Confidentiality

Strict confidentiality is granted to all labs participating in this survey, and only anonymized data will be made available.

Data Output

All survey data are weighted to represent the projected total universe of laboratories in the market segments covered.

Data from the IVD MARKET MONITOR are available in multiple formats:
•  Standard tabulation report in Excel format (4 volumes, about 2000 tables)
•  Custom tabulation reports in Excel format (with banners determined by the client)
•  Standard and custom summary reports in Power Point format
•  Full body of data in SPSS Quanvert database format (Quanvert licence available from PM&P)

With Quanvert, clients can easily perform even sophisticated analyses themselves. PM&P will provide the training and support necessary to make the most effective use of this powerful and versatile tool for in-house data-mining.

Last and Next Survey

The last survey was completed in spring 2007. The next wave is tentatively scheduled for 2009.

Recent Subscribers

Subscribers to the recent waves of the IVD MARKET MONITOR include virtually all of the leading IVD vendors, namely Abbott, Bayer/Siemens, Beckman Coulter, Dade Behring, Olympus, Ortho, and Roche.

Contact:

PM & Partner Marketing Consulting GmbH
Lyoner Straße 30 | D-60528 Frankfurt am Main
Person to contact:  Frank Jaenecke
Phone (reception):  +49 (69) 668077-0
Extension Frank Jaenecke:  -14
Fax:  +49 (69) 668077-99
Email:
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