Seminar #1:
„Lead generation with state-of-the-art tools and methodologies“

 
Topics:

• Basic Trends in FDI
• Needs of potential investors
• FDI-decision making processes
• Customer-Relationship-Management
• CRM Databases
• Marketing tools for lead generation
• Direct approach / direct marketing
• One-to-one marketing
• Key-account-management
• Events and Networking
• Intermediaries Networking
• Marketing Mix Planning
• Summary & Case Study

All seminars are 1-day-workshops which will be conducted by our consultants in your offices or at the location of your choice.