Customer identification

PM&P helps you identify, segment and evaluate potential customers in new markets. By using individualized segmentation we identify the characteristica of each customer segment. In addition, we evaluate the specific requirements and your target group’s interest in your products.

Our work is an integrated part of the market entry strategy of our client and provides comprehensive information before entering a new market. This ensures a fast, efficient and low-risk market entry. You can use the results of our evaluation as a basis for planning subsequent sales and marketing activities. 


Our proceeding:

  • Definition of crucial general conditions
  • Specify demand on potential key-accounts
  • Building a longlist of relevant customers on the basis of pre-defined criteria
  • Elaboration of customer profils and identification of executives
  • Secondary analysis with customers surveys to evaluate their buying criteria, demand and interest
  • ABC-ranking based on desk research and primary and secondary analysis
  • Building a customer database
Have a look at the statements of our satisfied clients.

PM & Partner Marketing Consulting GmbH (PM&P)

Lyoner Straße 34
60528 Frankfurt/Main

Phone: +49 69 66 80 77-0
Fax: +49 69 66 80 77-99


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