Economic development - Communication and positioning consulting

Precise narratives: Structured communication for business and politics

Clear, factual, and convincing communication is essential for the work of economic development organizations. PM&P supports cities, municipalities, regions, and federal states in developing and structuring location arguments, messages, and communication formats.

PM&P begins by analyzing the economic, structural, and industry-specific strengths of a location. In addition, regional stakeholders such as companies, chambers, universities, administration, and policymakers are included through interviews or workshops to incorporate expectations and local perceptions. These results form the basis for creating clear communication modules.

These modules include location arguments, priorities, target-group messages, industry profiles, investor arguments, and political core messages. PM&P prepares presentations, texts, web content, guidelines, narratives, and structured messages that can be used for investor outreach, location marketing, political communication, or delegations. All content follows the pyramid principle — clearly structured, logical, factual, and easy to convey.

Advantages

Our customers benefit from these advantages through us.

Clear, structured, and credible location communication suitable for diverse target groups.

High acceptance due to involvement of regional stakeholders.

Unified messages for internal and external communication.

Professional content for investors, delegations, policymakers, and international partners.

The four phases of communication and positioning consulting

Analysis of economic and structural location arguments

Identification of relevant location factors, target-group arguments, industry strengths, and logistical, technological, or infrastructural advantages.

Inclusion of regional stakeholders

Interviews, workshops, and consultations with companies, chambers, universities, administration, and policymakers to validate messages and expectations.

Creation of clear messages and location narratives

Structured development of core messages, industry profiles, location arguments, and communication modules.

Creation of communication materials

Presentations, web texts, profiles, pitch decks, slogans, short profiles, content modules, argumentation structures, and graphic templates.

Your path to PM&P

1

Initial contact

Interested parties get in touch with PM&P with their request, initial information, or a specific question.

3

Follow-up

On the basis of the initial consultation, the client receives a concept outlining the approach, timeline, project structure, and a tailored proposal.

2

Initial consultation

In a structured conversation, we clarify objectives, expectations, and framework conditions and jointly identify the most suitable services.

4

Onboarding

Once approved, we begin implementation. Responsibilities, milestones, and communication channels are clearly defined and agreed.

For whom does PM&P create communication modules?

For cities, municipalities, regions, federal states, and national institutions. This enables PM&P to frame messages regionally and internationally.

Which communication materials are produced?

Pitch decks, location presentations, web texts, profiles, argumentation guides, slogans, narratives, and modules for investor outreach.

How does PM&P ensure that messages are realistic?

Through data analysis, benchmarking, stakeholder discussions, and extensive international experience.

Can the materials be used for digital campaigns?

Yes. All content can be easily integrated into landing pages, social media campaigns, and digital investor outreach.

Are political requirements taken into account?

Yes. Content is formulated to be both economically sound and politically viable, while maintaining factual accuracy.

Lyoner Straße 34
60528 Frankfurt am Main

Tel: +49 69 66 80 77-0 
Fax: +49 69 66 80 77-99

E-Mail: reception@pm-p.de

Impressum/Imprint

Datenschutzerklärung/Privacy policy

Communication and Positioning of Locations