Companies - Identification of potential customers and business partners

Identification of Potential Customers and Business Partners

Successful international expansion requires identifying the right customers, distribution partners, or suppliers. PM&P systematically identifies and evaluates market participants and, upon request, conducts direct outreach.

PM&P identifies potential customers, resellers, distributors, integrators, or strategic partners based on clearly defined target profiles. Research is conducted using international databases, AI-supported tools, industry reports, digital platforms, and the PM&P CRM, which has been developed over 30 years. Each potential contact is evaluated to determine how well they fit the company’s product, technology, or business model.

Upon request, PM&P conducts interviews or initial discussions with potential partners to assess interest, market potential, decision-making structures, and possible cooperation models. Results are documented transparently and systematically. Additionally, digital measures such as landing pages, geo-targeting, or LinkedIn outreach can increase visibility in the target market and generate additional leads.

The results help companies align their market-entry strategy efficiently and advance sales, export, or business development activities in a targeted manner.

Advantages

Our customers benefit from these advantages through us.

Higher match quality compared to classic lead lists or mass research.

Time savings, as only qualified contacts are passed on to the client.

Direct market validation through feedback from conversations.

Measurable results fully documented in the PM&P CRM.

The four phases of identifying potential customers and business partners

Definition of the target profile

Joint definition of criteria such as company size, technological focus, customer segment, industry environment, or sales model.

Structured research of potential customers and partners

Use of international databases, AI models, industry reports, specialist platforms, and the PM&P CRM.

Evaluation and qualification of contacts

Analysis of suitability based on portfolio fit, demand, decision-making logic, and market potential.

Direct outreach

Contact via phone, email, or LinkedIn; assessment of interest, willingness to engage, and cooperation opportunities.

Your path to PM&P

1

Initial contact

Interested parties get in touch with PM&P with their request, initial information, or a specific question.

3

Follow-up

On the basis of the initial consultation, the client receives a concept outlining the approach, timeline, project structure, and a tailored proposal.

2

Initial consultation

In a structured conversation, we clarify objectives, expectations, and framework conditions and jointly identify the most suitable services.

4

Onboarding

Once approved, we begin implementation. Responsibilities, milestones, and communication channels are clearly defined and agreed.

For whom is customer and partner identification suitable?

For manufacturers, technology companies, service providers, and production companies seeking to expand into new markets or find sales partners.

How are contacts researched?

Through international databases, AI-assisted tools, industry reports, online platforms, trade fairs, networks, and the PM&P CRM.

How does qualification work?

Each contact is evaluated according to portfolio fit, market potential, technological alignment, and decision-making logic.

Does PM&P handle direct outreach?

Yes. PM&P conducts initial outreach, information calls, and pre-qualification — structured and fully documented.

Are interview results shared with the client?

Yes. All feedback is provided completely and in a structured format.

Are there conflicts of interest?

No. PM&P never works simultaneously for direct competitor companies within the same project context and does not resell data.

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60528 Frankfurt am Main

Tel: +49 69 66 80 77-0 
Fax: +49 69 66 80 77-99

E-Mail: reception@pm-p.de

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