Economic development - Investment promotion and structured lead generation

Investment Promotion and Structured Lead Generation

Investment promotion is one of the core responsibilities of modern economic development organizations. PM&P supports cities, regions, and states in identifying, approaching, and systematically engaging relevant investors — based on clear criteria, data analysis, and extensive market experience.

PM&P conducts investment promotion and lead generation through a structured, multi-step approach. First, target industries, company profiles, and relevant markets are jointly defined. This is followed by a systematic search for potential investors using classical research methods, digital tools, AI-based models, and PM&P’s internal CRM, which has been built and refined over 30 years.

Key regional stakeholders — including economic development agencies, companies, chambers, and associations — are integrated through workshops or alignment sessions to ensure that target definitions are practical and accurate. After identifying potential investors, direct outreach is carried out by PM&P. Each contact is documented in the CRM and transparently evaluated.

Results include qualified leads, clear feedback from outreach, documented interest levels, and recommendations for follow-up. This provides a solid foundation for real investment projects.

Advantages

Our customers benefit from these advantages through us.

Realistic leads based on clear criteria and focus on strategic industries.

High transparency, as all steps are documented in the CRM.

International perspective based on projects in Europe and North America.

High efficiency, as only companies with real relevance are contacted.

The four phases of investment promotion and structured lead generation

Definition of target industries and company profiles

Together with the economic development organization, PM&P defines which industries and companies are relevant. This ensures that all contacts have realistic prospects.

Structured identification of potential investors

Research via digital systems, international databases, AI evaluations, and the PM&P CRM. Each company is assessed for suitability.

Direct outreach and documentation

Potential investors are contacted directly. All responses are recorded, analyzed, and transparently documented.

Integration of regional stakeholders

Alignment with economic development organizations, companies, chambers, and policymakers to validate target definitions.

Your path to PM&P

1

Initial contact

Interested parties get in touch with PM&P with their request, initial information, or a specific question.

3

Follow-up

On the basis of the initial consultation, the client receives a concept outlining the approach, timeline, project structure, and a tailored proposal.

2

Initial consultation

In a structured conversation, we clarify objectives, expectations, and framework conditions and jointly identify the most suitable services.

4

Onboarding

Once approved, we begin implementation. Responsibilities, milestones, and communication channels are clearly defined and agreed.

For whom does PM&P conduct lead generation?

For cities, municipalities, regions, federal states, and national investment agencies. PM&P can therefore evaluate investor interest regionally and in an international context.

How are target industries defined?

Through analyses, workshops, stakeholder discussions, industry profiles, future trends, and international market data — always in close alignment with the economic development organization.

How are investors researched?

Through classical research processes, extensive databases, AI evaluations, international tools, and PM&P’s internal CRM, maintained for 30 years.

Are investors contacted directly?

Yes. PM&P conducts the outreach, documents all feedback, and only passes on qualified leads.

How does PM&P ensure lead quality?

Through clear criteria, careful research, structured screening, and complete documentation of conversations.

Does PM&P work simultaneously for competing regions or reuse the same leads?

No. PM&P does not cross-sell leads and does not work for directly competing regions within the same lead project. Each lead is researched, evaluated, and contacted exclusively for the respective client. Data remains project-specific and is not shared with other regions.

Lyoner Straße 34
60528 Frankfurt am Main

Tel: +49 69 66 80 77-0 
Fax: +49 69 66 80 77-99

E-Mail: reception@pm-p.de

Impressum/Imprint

Datenschutzerklärung/Privacy policy