Economic development organizations face the challenge of clearly positioning locations in international competition, attracting investors, and systematically developing their potential. PM&P supports clusters, cities, regions, municipalities, federal states, and national institutions in analyzing, enhancing, and implementing their strategies. This includes location evaluations, target-group and target-market analyses, investment promotion with structured lead generation, industry and potential analyses, and the development of organizational structures.
In addition, PM&P uses digital and AI-supported methods to assess markets more precisely, identify target groups, and make regional strengths visible. Our approach combines solid data, many years of international experience, and clear methodological processes to support economic development organizations in Europe and North America in the professional management and further development of their locations.
PM&P is an independent consulting firm specializing in location marketing, municipal and international economic development, investment promotion, market analysis, and cross-border business development. The company was founded in the 1970s as a spin-off of McKinsey & Company and has been working since 1974 for cities, municipalities, regions, economic development agencies, ministries, and companies in Europe and North America.
Our work follows clear principles: analytical, data-driven, structured, and reliable. We combine in-depth market research with practical experience from numerous projects in various industries and economic areas. PM&P's goal is to support organizations and companies in making informed location and market decisions, exploiting economic potential, and professionally preparing international activities.
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PM&P assesses economic, structural, and industry-specific factors of a location in order to evaluate its current and future development potential accurately. This includes competitive comparisons, regional strengths and weaknesses, and the assessment of framework conditions for different industries. The results provide a reliable basis for strategic decisions.
We analyze relevant industries, investor clusters, and international target markets to identify which companies and sectors fit a location. In doing so, we consider technological trends, market potential, and international competitive dynamics. The result is a clear overview of the most promising target groups and markets.
PM&P identifies potential investors, assesses their location requirements, and establishes contact with suitable companies. Outreach is based on solid research and AI-supported data analyses to ensure that only relevant leads are generated. In this way, concrete investment projects with realistic success prospects emerge.
We examine existing industry structures and future development fields and identify potential for growth and innovation. The analysis takes into account regional strengths, economic trends, and international competitors. This provides economic development organizations with a sound basis for setting priorities.
PM&P develops location, target-group, and market strategies based on clear data and realistic market opportunities. These strategies help economic development organizations align their work in a structured and targeted way. The result is comprehensible and actionable recommendations.
We review existing economic development organizations with regard to tasks, processes, and structures and identify development needs. This includes audits to assess performance and recommendations for optimizations. For new organizations, we accompany the entire process from concept development through to operational implementation.
PM&P continuously monitors relevant international markets to identify economic developments at an early stage. This includes industry movements, location factors, and investment trends. The results help economic development organizations to better assess change and respond more quickly.
We develop digital measures to make locations visible to relevant target groups at home and abroad. This includes campaigns, targeted digital content, and data-based evaluation steps that build on regional strengths. Digital marketing supports a modern and clear positioning.
PM&P conducts workshops on topics such as location strategies, investment promotion, lead generation, and target-market analyses. The content is aimed at staff of economic development organizations and incorporates practical examples from international projects. The objective is to strengthen professional skills and ensure a shared orientation within the team.
We plan and organize delegation trips, location presentations, and international specialist programs for economic development organizations. This includes research, appointment scheduling, preparation of background information, and content structuring. These programs help regions position themselves internationally and build new contacts.
PM&P develops clear location arguments, messages, and communication approaches based on the specific strengths of a region. The consulting covers internal and external communication and coordination with relevant partners. The result is a consistent image of the location towards investors and companies.
We analyze locations affected by structural change or plant closures and develop approaches for revitalization and new uses. This includes economic assessments, target-group analyses, and identification of suitable industries. The results help regions create robust perspectives for future development.
PM&P has been working since 1974 for cities, municipalities, regions, and national institutions as well as for international partners in Europe and North America. This combination of local practice and international market experience enables precise assessment of regional conditions and global developments.
PM&P uses an in-house CRM system specifically developed for economic development projects. All leads, contacts, discussions, and progress are documented, organized, and permanently traceable for clients. This ensures transparent and reliable results.
Our approach combines classical location and market analyses with modern digital methods. AI evaluations, data-based models, and international market insights support economic development organizations in making clear, fact-based decisions.
PM&P has long-standing contacts with research partners, industry experts, investors, institutional stakeholders, and location organizations worldwide. This network provides regional insights, up-to-date information, and direct access to relevant target markets.
PM&P works with a clearly structured, analytical approach rooted in the McKinsey school of thought and the principle of the logical pyramid. Strategic questions are systematically organized, presented clearly, and answered on the basis of facts. At the same time, PM&P places great importance on practical feasibility and supports projects not only at a strategic level but also in operational implementation.
PM&P supports economic development organizations with location analyses, target-group and target-market studies, international investor outreach, structured lead generation, organizational development, strategy projects, industry and potential analyses, and digital marketing measures. In addition, we support delegation programs, workshops, and revitalization processes for locations undergoing structural change.
Together, we define relevant industries, markets, and company profiles. PM&P then identifies potential investors through structured research and AI-supported data analyses. Direct outreach is carried out by our project team and is fully documented in our internal CRM so that economic development organizations are always informed about outcomes, contact histories, and next steps.
Strategy development is based on location evaluations, target-group analyses, competitive comparisons, and interviews with regional stakeholders. PM&P structures the information gained according to the principle of the logical pyramid and derives clear recommendations for action. The results include priorities, strategic goals, and concrete measures for future direction.
We conduct audits of existing economic development organizations, review task portfolios, responsibilities, processes, and use of resources, and develop proposals for optimization. PM&P also supports the establishment or reorganization of economic development organizations – from concept development through structural and personnel planning to operational implementation.
Digital and AI-based tools support analyses, the identification of relevant companies, and the assessment of international markets. PM&P uses digital research tools, AI models for pattern recognition, and data-based marketing approaches to make locations visible in a targeted and efficient way. All digital activities are documented transparently.
All activities are recorded in full in the PM&P CRM system. Clients receive structured reports with contact lists, status updates, results, KPIs, and recommendations. As a result, projects remain traceable regardless of their duration or internal changes at the economic development organization.
PM&P does not work with standard packages, brochures, or à la carte offers. Proposals are either based on formal RFP procedures or prepared individually according to the client’s specific needs. Budgets, project scope, and working methods are jointly agreed and can be adapted to the financial framework of the economic development organization.
PM&P offers various project types, ranging from clearly defined analysis or strategy projects to the comprehensive outsourcing of individual or all economic development tasks. Examples include complete international lead generation, ongoing location marketing, or long-term market and industry monitoring. The setup is always tailored to the client’s requirements and resources.
The duration depends on the scope and objectives of the project. Analyses and smaller research assignments can be completed within a few weeks, while lead projects, strategies, or organizational developments can run over several months. PM&P defines clear timelines and milestones at the outset.
Economic development organizations generally provide regional information, strategic goals, or internal framework conditions and accompany decisions throughout the project. PM&P assumes responsibility for analysis, research, structuring, and implementation of the defined tasks. The time commitment required from clients remains manageable.
Our core activities are in Europe and North America. In addition, PM&P conducts projects in selected markets in Asia, Africa, Latin America, and the Middle East. An international partner network provides local insights and reliable information.
Quality assurance is based on clear methodologies, internal standards, direct involvement of experienced project managers, and structured analytical principles. All results are professionally reviewed and presented in a comprehensible structure.
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