Economic development - Target group and target market analyses for economic development

Target Group and Target Market Analyses for Economic Development Organizations

Target group and target market analyses help economic development organizations align their resources with the industries, markets, and companies that best fit the location. PM&P examines economic structures, regional strengths, international trends, and realistic demand in selected markets.

PM&P conducts target group and target market analyses through a multi-step process. First, a detailed analysis of the regional starting situation takes place, including industry structure, technological developments, and existing strengths. Additionally, regional stakeholders such as companies, chambers, associations, universities, administration, and policymakers are involved through structured interviews or online surveys. This provides a realistic view of current perceptions and priorities.

In the next step, international markets are analyzed. This includes demand potential, growth industries, investment dynamics, and international competitive situations. The evaluation combines internal data sources, AI-supported analyses, research methods, and international comparison figures.

Subsequently, strategic target groups are derived — industries, technologies, and company profiles that best match the location and offer realistic potential for investment attraction or cooperation. All results are clearly structured and serve as a basis for investment promotion, lead generation, strategies, and location marketing.

Advantages

Our customers benefit from these advantages through us.

Realistic, data-based prioritization of the most promising industries and markets.

High relevance through the involvement of local actors familiar with regional conditions.

International perspective with comparison data from more than 40 markets.

Direct practical applicability for investment promotion, location marketing, and strategic planning.

The four phases of location analysis

Four-step methodology: From collecting key figures to future potential

Analysis of regional industry structure

PM&P examines the labor market, value creation, specializations, growth areas, and existing corporate landscape. This analysis reveals which economic fields are most relevant.

Inclusion of regional stakeholders

Companies, chambers, associations, universities, and administration are involved through interviews, workshops, or online surveys. The feedback complements the data analysis and reveals realistic expectations and challenges.

Analysis of international target markets

Evaluation of relevant markets regarding demand, competition, investment potential, technological maturity, and industry developments — supported by digital and AI-based methods.

Derivation of clear target groups and priorities

Based on all information, PM&P defines concrete target industries, company profiles, and prioritized international markets.

Your path to PM&P

1

Initial contact

Interested parties get in touch with PM&P with their request, initial information, or a specific question.

3

Follow-up

On the basis of the initial consultation, the client receives a concept outlining the approach, timeline, project structure, and a tailored proposal.

2

Initial consultation

In a structured conversation, we clarify objectives, expectations, and framework conditions and jointly identify the most suitable services.

4

Onboarding

Once approved, we begin implementation. Responsibilities, milestones, and communication channels are clearly defined and agreed.

For whom does PM&P conduct target group analyses?

Primarily for cities, municipalities, and regions, but also for federal states and national institutions. This allows PM&P to position regional strengths within national and international context.

Why is the involvement of regional stakeholders important?

Companies, chambers, universities, and administrations know the regional situation firsthand. Their assessments increase the quality and credibility of the analysis.

Which data sources does PM&P use?

Proprietary databases, international market studies, industry profiles, statistical sources, AI-supported models, and results from interviews and surveys.

How many target groups are typically defined?

Depending on the location, between 3 and 7 prioritized industries or clusters with clear company profiles.

How are the results used?

For investor outreach, strategies, location marketing, political communication, resource planning, and industry focus.

Is a practical Action Plan developed afterward?

Yes. Upon request, PM&P develops a clearly structured, practical action plan following the analysis. This includes concrete steps, priorities, responsibilities, and timelines — directly applicable to investor outreach, location marketing, or internal planning processes.

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Fax: +49 69 66 80 77-99

E-Mail: reception@pm-p.de

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